Experiential
Sampling & Demonstration
OBJECTIVE
Create awareness about Coke Studio and engage the audience with Coca-Cola in a fun way!
CONCEPT
A roaming Karaoke stage was built on a truck where participants wore funky outfit and sang in front of the public to win various gifts with Coca-Cola. Samples of cold Coca-Cola bottles were also provided to the audience. The truck roamed around various hotspots and universities inside and outside Amman spreading WOM.
RESULT
The activation was mentioned on Sawt Al-Ghad radio station and reached all areas and governorates targeting all classes and segments thus increasing the number of likes on Coca-Cola’s FB page as well as Coke Studio viewers.
