Coke Studio
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Coke Studio

COCA-COLA

Experiential

Sampling & Demonstration

OBJECTIVE

Create awareness about Coke Studio and engage the audience with Coca-Cola in a fun way!

CONCEPT

A roaming Karaoke stage was built on a truck where participants wore funky outfit and sang in front of the public to win various gifts with Coca-Cola. Samples of cold Coca-Cola bottles were also provided to the audience. The truck roamed around various hotspots and universities inside and outside Amman spreading WOM.

RESULT

The activation was mentioned on Sawt Al-Ghad radio station and reached all areas and governorates targeting all classes and segments thus increasing the number of likes on Coca-Cola’s FB page as well as Coke Studio viewers.