TORTILLA FLAVOURS

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MR. CHIPS

Experiential

Brand / Product Activation

OBJECTIVE

Create awareness about the new Tortilla flavors by Mr. Chips as well as exposing the product to customers through sampling

CONCEPT

Two old GMC cars were branded with Earth and Water adventures reflecting the main theme of “Living the Adventure” as well as having promoters wear an outfit reflecting the same theme. Promoters distributed samples of Tortilla chips flavors to customers and asked for their feedback

RESULT

The activation spread a huge WOM among the public and the road show was very attractive which grabbed the public’s attention. Over 50,000 were reached at the road show, 10,000 at City mall, and 25,000 in Key Accounts