Experiential
Brand / Product Activation
OBJECTIVE
Nuqul took part in a CSR campaign during Eid Al-Adha in order to draw a smile on kids’ faces who cannot afford buying gifts and toys during Eid
CONCEPT
A branded truck roamed around various governorates during Eid Al-Adha engaging with kids by having them press the “Happiness Button” at the back of the truck in order to receive their gifts during Eid. A built in camera was placed in order to capture the reaction of the kids and the smiles on their faces when receiving their gifts
RESULT
The activation spread a huge WOM of Nuqul’s CSR campaign and kids and parents were very happy with their gifts which placed Nuqul top of mind for consumers and the public
