JEEP SUMMER WINNING CAMPAIGN

16428

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GHADEER

Experiential

Road Shows

OBJECTIVE

Create awareness about Ghadeer’s Win a Jeep contest

CONCEPT

A branded Jeep Wrangler was provided for the road show where promoters distributed samples of Ghadeer water bottles to customers and informed them to send the code number written on the cap by SMS to enter the draw to win a Jeep Wrangler 2014

RESULT

The activation spread a huge WOM among the public and the road show was very attractive which grabbed the public’s attention. Over 10,000 were reached at the road show