GALAXY S4

16453

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SAMSUNG

Experiential

Brand / Product Activation

OBJECTIVE

Create awareness about the launch of Galaxy S4 mobile and provide customers product experience and trial

CONCEPT

A mini showroom was built inside a truck where the mobiles are demonstrated and promoters were standing there explaining to customers about the features of the new Samsung Galaxy S4 as well as having customers actually hold the mobiles and live the experience

RESULT

The activation spread a huge WOM about Samsung Galaxy S4 and the truck was very attractive and grabbed the public’s attention. Customers loved the features of the new mobile which led them to buy and increase the sales