CLEAN IT TO WIN IT

16454

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LG

Experiential

Brand / Product Activation

OBJECTIVE

Create awareness about the new LG Vacuum Cleaner Kompressor during Mother’s Day

CONCEPT

participants were asked to clean dirt off a carpet using the new LG vacuum cleaner and their time was recorded using a stop watch. The fastest participant won a trip for 2 to the Maldives

RESULT

The activation spread a huge WOM about the new LG Vacuum Cleaner Kompressor by actually having the customers try it and encourage them to participate to win a very attractive trip