COOK IT TO WIN IT

16455

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LG

Experiential

Brand / Product Activation

OBJECTIVE

Create awareness about the new LG Microwave oven

CONCEPT

Participants were asked to prepare a meal using the new LG microwave oven within a specific period of time. A chef judge was present in order to try the meals prepared by the participants and chose the best one to be the winner

RESULT

The activation spread huge WOM about the new LG microwave oven by actually having the customers try it and encourage them to participate to win it