COKE JUKEBOX

64

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COCA-COLA

Experiential

Sampling & Demonstration

OBJECTIVE

Having people take part in Coca-Cola Juke Box activation

CONCEPT

Promoters gave out samples of Coca-Cola to the audience and informed them that in order to participate, they had to place the Coca-Cola cap in the Juke Box to play their song and dance to it in order to win various gifts with Coca-Cola

RESULT

The activation was very fun and funky and there were a lot of participants which spread a huge WOM among the public