FINEE HAPPINESS TRUCK
16427
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FINEE HAPPINESS TRUCK

NUQUL GROUP

Experiential

Brand / Product Activation

OBJECTIVE

Nuqul took part in a CSR campaign during Eid Al-Adha in order to draw a smile on kids’ faces who cannot afford buying gifts and toys during Eid

CONCEPT

A branded truck roamed around various governorates during Eid Al-Adha engaging with kids by having them press the “Happiness Button” at the back of the truck in order to receive their gifts during Eid. A built in camera was placed in order to capture the reaction of the kids and the smiles on their faces when receiving their gifts

RESULT

The activation spread a huge WOM of Nuqul’s CSR campaign and kids and parents were very happy with their gifts which placed Nuqul top of mind for consumers and the public