UNIVERSITIES
16456
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UNIVERSITIES

INJAZ

Experiential

Brand / Product Activation

OBJECTIVE

Increase the number of subscriptions on Injaz courses

CONCEPT

Promoters were roaming around various universities inside and outside Amman in branded Segways and bicycles telling students about Injaz courses encouraging them to subscribe

RESULT

The activation spread huge WOM among students about Injaz courses and was very attractive to students, which was reflecting in the increase of the number of subscribers on the courses