WINDOWS 8

16458

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MICROSOFT

Experiential

Brand / Product Activation

OBJECTIVE

Create awareness about the new Microsoft Windows

CONCEPT

Promoters explained to customers about the new Microsoft windows at SmartBuy encouraging them to buy. There were promoters present at the doors of SmartBuy wearing a very attractive cubicle distributing flyers and escorting customers to the booth inside SmartBuy

RESULT

The activation spread WOM among customers and the idea of the cubicle grabbed their attention which interested them to know more about the new Microsoft windows