Experiential
Sampling & Demonstration
OBJECTIVE
Increase awareness about Marai’s Fresh Milk and engage the audience in a creative way celebrating International Milk Day
CONCEPT
A branded white-with-black-dots VW bus themed like a cow was provided for the road show where promoters distributed samples of Marai’s Fresh Milk to customers. At city mall, promoters engaged with kids by wearing a cubicle that held an iPad in the middle for kids to play while our promoters engaged with parents spreading WOM about Marai’s Fresh Milk
RESULT
The activation spread a huge WOM among the public and the VW for the road show as well as the outfit and cubicle were very attractive which grabbed the public’s attention especially kids. Over 10,000 were reached at the road show, over 5000 at the key accounts and over 3000 at City mall
